Concept
Leeding Tomorrow is a professional site for educator Ariella Leeder, built to showcase her offerings in College Coaching and Future Problem Solving (FPS). The website provides program summaries, personal background, and clear scheduling/contact CTAs for prospective students and families.
- Target audience: Students and parents seeking coaching or FPS enrichment.
- Goal: Encourage contact and consultation bookings.
- Tone: Warm, knowledgeable, and trustworthy.
What I Built
I designed and built the site, including layout, styling, content polish, and conversion-focused UX.
Pages:
- Homepage: Overview of FPS & College Coaching, with educator intro and direct CTAs.
- College Coaching: Stubbed for future content, with prominent email/schedule CTA.
- Future Problem Solving: Explanations of FPS components, linked resources, embedded video.
- About Me: Educator’s background, philosophy, and affiliations.
- Blog: Placeholder scaffold ready for future posts.
Features:
- Multiple conversion CTAs: email, direct phone, Calendly.
- Optimized mobile layout and clear hierarchy.
- Friendly, education-themed visuals and typography.
- Zoning for future scalability (more pages or blog content).
Notes
- One challenge was distilling Future Problem Solving into parent-friendly summaries while still capturing the depth of each component. I also structured the site to allow easy growth without redesign.
- Worked solo, balancing IA, UX writing, responsiveness, and site testing.
Outcomes
- Client now has a professional digital presence and has begun booking consultations.
- Visitors get a clear sense of offerings and next steps.
- Blog and College Coaching page can be filled out later with no structural changes needed.
Feedback so far: Easier to explain offerings and guide families to Calendly.